Reebok

Art Director, The Ad Club

Event design
Brand activation
Environmental

A 400-foot Reebok activation for The Ad Club's annual Women's Leadership Forum. All 1,400 attendees walked it on their way into Boston's Seaport World Trade Center.

The activation

The Women's Leadership Forum is presented by The Ad Club each year to honor the women of Boston who fearlessly advocate for equality throughout the Commonwealth, across the nation, and around the globe.

My design grew from the steps women take together as they move forward, following in the footprints of those who came before. Modeled on a running track, the activation captures both the language and the action of the global female empowerment movement.

Art direction: Lindsey Connors
Copy: Lindsey Connors & Kathy Kiely
Event photography: Michael Blanchard

The runway leading toward the stage, reading Movement starts here

Guests walking the red-lit runway through the ballroom

A guest steps over runway type reading Do something that leaves a mark

Balloons scattered on the runway beside It's a movement, not a moment

At the forum

The event's tenth year running at Boston's Seaport World Trade Center, from the front doors to the ballroom floor.

Seaport World Trade Center entrance with Women's Leadership Forum banners

Guests entering through doors wrapped in Women's Leadership Forum graphics

The forum ballroom with the runway crossing between dinner tables

Let's create something together

Have a project in mind, or just want to say hello? I'd love to hear from you.