A global airline alliance of 15 member airlines, including American Airlines, British Airways, Canadian Airlines, and Cathay Pacific. At Verndale, a digital marketing agency, I led UI/UX on the account, from wireframes through design and presentation of their homepage and careers landing page.
Careers page
To attract a wide range of job seekers, I played up oneworld's brand colors and leaned on photography to set a friendly tone.
Color, type, and imagery all had to trigger the right emotions. Bright colors and photos of people having fun carry the message that oneworld is an inclusive, inspiring place to work.
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