Hometap

Senior Visual Designer

Fintech
Brand design
Product design

A fintech startup that helps homeowners tap into their home equity. As the first visual designer, I created a friendly, trustworthy brand for a brand-new business model, and earned a 99% brand sentiment score by making the brand experience best in class.

Brand sentiment score: 99%
Growth across social channels: 50%+
Visual designer on the team: 1st

Brand guidelines, direct mail and PDFs

Before designing Hometap’s first brand guidelines, I dug into the brand itself: the messaging marketing wanted to convey, our key personas, and the top-level business goals. That became a “north star” for internal teams and outside partners alike, with guidelines that kept a young brand consistent as it grew, from the color palette to co-branded partner materials.

View Co-Branded Guidelines (PDF)

Brand guidelines cover

Color palette spread

Equity Increaser, a downloadable PDF guide

Direct mail postcard

Equity Increaser inside pages

Conference creative

Everything Hometap needed to show up at Fintech Nexus: the booth, a backdrop for the speaker series, video, marketing collateral, and a conference guide.

View Conference Guide (PDF)

Hometap conference exhibition booth design — Fintech Nexus booth

Booth walkthrough

Animation

For the release of Hometap’s newest product, The Home Equity Dashboard, I animated a burst of Hometap branded graffiti in After Effects to add a bit of delight to the end-screen when the user has completed all of their tasks.

I worked alongside our product team to create our first calculator, a home equity investment calculator, that provided homeowners with an idea of how much equity they have in their home and could take out with a Hometap Investment.

For the launch of this new product, I animated a video to showcase the different features, including number inputs and a number ticker, to make the user feel like they are using the product themselves.